Our Story

"We are on a journey to create an ecosystem where the exchange is rooted in earth-conscious practices and the empowerment of all"


Nama:Stay is a dream child of many years of travel, exploration and passion for handicrafts of our founder, Palak Chawla. As a NIFT Delhi Alumni, she has always been keen on all things handcrafted and timeless. Having an inquisitive and receptive inclination towards the handicrafts industry whether it's the cluster visit at NIFT or self-planned travel to explore India and its offerings, her eyes were always set on the fact that India produces some of the most intricate, laboured and meticulous artefacts.

At the heart of India are its vivid and whimsical crafts ranging from block printing, grass mats, and metal mirrors to the most celebrated chikankari and Kashmiri embroidery. During her travels, she also observed the difficulty artisans face in local productions and especially those items that are one of a kind and limited in quantities. All of their demand majorly comes from tourists visiting their shops leaving a gap in their access to the e-commerce world.

​This idea brewed in her head for a decade. Time and again it surfaced in between but was sidelined because of her career in the Fashion Industry. Covid Lockdown was the coup de grâce that was needed for her to finally start curating the products that celebrate the glorious artisans of India and their innate ability to make unique timeless and exquisite products.

It was time to give life to this dream and make the affordable, luxe artefacts of India accessible globally, across the world. We strive to bring you the best of clothing and home decor, each telling a story of the artisans.

​This is how NamaStay was born, essentially an ode to artisans, the skills that they have mastered for ages and her dream of making handicrafts a part of every home.

The foundation and reliance of Nama:Stay is its strong community that supports the artisans and chooses Indian made products over Fast Fashion. We are on a mission to elevate hand-crafted products and encourage conscious consumership.

Palak Chawla