How to style a Phiran?

How to style a Phiran?

Posted by Hariharan Arumugam on

Winter is here, and what better way to embrace the chilly season than by styling a Phiran, the traditional winter wear from the beautiful valleys of Kashmir? The Phiran is not just a garment; it's a blend of culture, comfort, and style, perfect for keeping warm during the cold months. 

First Let's discuss what is Phiran or Pheeran.

What is a Phiran or Pheeran?

The Phiran, also known as Pheeran, is more than just a piece of clothing; it's a cultural emblem of Kashmir. This traditional garment, designed to provide warmth during the harsh winters, elegantly represents the fusion of comfort and style. Characterized by its loose fit and simplicity, the Phiran is a versatile outfit that has become synonymous with the picturesque Kashmir Valley. It's made from various materials, including wool, cotton, and silk, and features intricate embroidery, showcasing the rich artisanal heritage of the region.

Black kashmiri phiran dress

Before we dive into some styling tips let's look into the brief history of Phirans.

Brief History of Phiran/Pheerans

Originating from the picturesque region of Kashmir, known for its stunning landscapes and freezing winters, the Phiran has been a staple in Kashmiri wardrobes for centuries.Kashmiri phirans have been celebrated by Bollywood as a staple wardrobe piece for inter. Did you see Shabana Aazmi and Alia Bhatt Aari embroidered Phirans in Rocky and Rani? Ofcoruse, how can you miss these aari embroidered gorgeous beauties? Not just this, phirans have been loved by bollywood celebrities and have been a part of there airport and travel looks, Yamini Gaurtam, Neha Dhupiia, Kareena Kapoor Khan, all have loved the Kashmiri Phirans. In this post, we’ll discover how to style this unique and cozy outfit, making it a fashionable addition to your winter collection. Let’s explore the various ways to turn the Phiran into a winter fashion statement.

1. Choosing the Right Phiran

First things first, find a Phiran that you love. They come in different materials like wool, cotton, and even silk for fancier occasions. Look for colors and patterns that catch your eye. Remember, the best Phiran is one that makes you feel great! Even in wool, there are different varieties like Cashmilon or Pure wool. Depending on the budget you have to choose which phiran you want to go ahead with it.

Red hand embroiderd phiran dress

2. Choosing the Right Embroidery

 Phirans are both hand embroidered and machine aari embroidered. The selection lies on you. Aso not just this you also have to make up your mind on whether you like zari aari embroidered phirans which come in metallic embroideries like coper, silver, and gold, or you like colorful arri embroidery where different colors are used to embroider the phiran/pheeran.

Royal blue aari embroidered kashmiri phiran

3. Pairing with Pants

Phirans are usually long, so pairing them with the right pants is important. Slim-fit jeans or a traditional chikankari palazzo work really well. They keep the look neat and let the Phiran be the star of your outfit. You can opt for a flared chikankari palazzo for a formal or wedding look.

Gulmohar Straight Chikankari Palazzo

4. Accessorizing Smartly

Accessories can make a big difference. For a traditional look, try adding a Kashmiri scarf or shawl. If you want to keep it modern, a simple belt around the waist can add a chic touch to your Phiran. Don't forget about jewelry – earrings or bracelets can add a bit of sparkle.

5. Footwear Choices

Your shoes can complete the look. Boots or loafers are great for a casual day. If you're dressing up, try traditional Indian footwear like Juttis or Mojaris. They add an authentic touch to your outfit.

5. Layering in Style

If it's really cold, layering your Phiran with a  beautiful Kashmiri scarf or stole is a good idea. Choose a shawl/stole or scarf that complements your Phiran in color and style. This way, you stay warm without compromising on style.

6. Mix and Match

Don't be afraid to experiment. Mix and match your Phiran with different styles and accessories. Fashion is all about expressing yourself, so have fun with it!


Styling a Phiran is all about balancing comfort and style. Whether you're going for a traditional or a more modern look, the key is to wear it with confidence. Remember, fashion is a way to express who you are, so enjoy experimenting with your Phiran and making it your own! 

At Shop Nama: Stay we bring to you a wide variety of cotton and woolen phirans. We have a collection of beautiful aari embroidered phiran on pure wool.  All our phirans feature aari embroidery and are handcrafted by artisans of Kashmir. Check out our collection here.

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