Aari embroidery has always been a timeless statement piece for the wardrobe. It is a technique with deep roots and intricate detailing that moves from ancient traditions to modern trends. This once-exclusive art form is now gracing runways and wardrobes, thanks to its timeless appeal. At Shop Namastay, we’re proud to showcase Aari embroidery in our stunning kashmiri kaftans blending tradition with today’s fashion. Let’s dive into the fascinating world of Aari embroidery and how it’s influencing contemporary styles.
What is Aari Embroidery?
Aari embroidery uses a hooked needle, known as an 'aari', to create fine, elaborate patterns. It’s characterized by its intricate floral and paisley designs, often stitched on luxurious fabrics like silk, velvet, and cotton. This hand embroidery is all about precision and delicate artistry, making every piece unique and special.
History of Aari Embroidery
Aari embroidery has a long and interesting history, starting in the 12th century in Gujarat, India. Initially, leather workers used it to decorate footwear. With time, the Mughal emperors noticed it and brought it to their royal courts.
During the Mughal period, Aari embroidery became a sign of luxury and elegance. Kings and nobles wore clothes adorned with its intricate designs. It spread to other regions, especially Kashmir, where it evolved and blended with local styles, creating a unique form of Aari embroidery.
Originally, male artisans did Aari embroidery on fine fabrics like silk and cotton. They created patterns inspired by Persian art, often featuring flowers and paisley designs. This era was the golden age of Aari embroidery, and its popularity extended beyond the royal courts to the general public.
Today, Aari embroidery is still a beloved art form, known for its detailed work and cultural significance. Many designers and brands use it in their modern fashion collections. Its timeless beauty bridges the gap between tradition and trend, making it a favorite in the fashion world.
Aari Embroidery in Modern Fashion
Today, Aari embroidery is making a comeback, thanks to its adoption by top designers and luxury brands. This traditional craft is being reimagined in modern silhouettes, from flowing kaftan dresses to chic jackets. The detailed work adds a touch of luxury and cultural depth to contemporary fashion, making each piece a statement of both style and heritage.
Designers love Aari embroidery for its ability to elevate a garment with its intricate detail and rich texture. By incorporating this traditional technique into their modern designs, they create outfits that are not only beautiful but also carry a piece of history and craftsmanship.
Aari Embroidery on the Runway
Aari embroidery has captured the attention of the fashion world, making notable appearances on global runways. Its intricate patterns and luxurious feel make it a favorite for high-profile fashion shows. Whether it’s a long kaftan gracing a catwalk or a short kaftan bringing a touch of elegance to a casual look, Aari embroidery is redefining modern fashion.
Aari embroidery has been featured in several notable runway shows For instance, during the Bombay Times Fashion Week 2021, the fashion label AARI showcased a collection of gorgeous lehengas with intricate Aari embroidery. Actress Hina Khan was the showstopper for this collection, which highlighted the beauty and elegance of Aari work.
Additionally, India Couture Week 2024 in New Delhi also featured designers like Rahul Mishra, Tarun Tahilani, and Gaurav Gupta, who incorporated traditional crafts like Aari embroidery into their contemporary collections.
These shows demonstrate how Aari embroidery continues to influence and inspire modern fashion.
The presence of Aari embroidery on the runway highlights its versatility and timeless appeal. It’s a perfect example of how traditional craftsmanship can seamlessly blend with contemporary fashion, creating pieces that are both classic and on-trend.
Shop Our Aari Embroidered Kaftans
At Shop Namastay, we offer a selection of Aari embroidered kaftans that celebrate this beautiful craft. Here are a few of our favorites:
Marsala Red Kashmiri Embroidered Short Kaftan
This vibrant kaftan stands out with its intricate Aari embroidery in rich, contrasting colors. Perfect for casual outings or festive events, its marsala hue brings warmth and elegance.
Firozi Kashmiri Aari Summer Kaftan
Exemplifying the beauty of Aari embroidery, this long kaftan features detailed patterns and a flowing silhouette, making it ideal for formal occasions and special events.
Sable Black Kashmiri Embroidered Long Kaftan
A statement piece that blends traditional craftsmanship with modern design. The black fabric adorned with white intricate Aari embroidery creates a stunning look for evening wear.
Maya Pink Short Kashmiri Kaftan Kurta
Versatile and stylish, the Maya kaftan can be dressed up or down. Its beautiful embroidery and luxurious fabric make it perfect for any event.
Beet Red Kashmiri Summer Kaftan
This kaftan exudes elegance with its rich red hue and detailed embroidery, making it a timeless addition to any wardrobe.
Mustard Yellow Kashmiri Embroidered Kaftan
Combining traditional Aari embroidery with a modern silhouette, this kaftan’s vibrant mustard color and intricate patterns make it a standout choice for any occasion.
Conclusion
From royal courts to modern runways, Aari embroidery has woven its way through history into today’s fashion. Its intricate designs and cultural significance add a touch of luxury and elegance to contemporary outfits. At Shop Namastay, we celebrate this craft through our collection of Aari embroidered kaftans, blending tradition with trend.
Explore the elegance of Aari embroidery with our kaftan dresses and add sophistication to your wardrobe. From the vibrant Marsala Red Kashmiri Embroidered Short Kaftan to the classic Firozi Kashmiri Aari Summer Long Kaftan, each piece celebrates the art and heritage of Aari embroidery. Step into style and tradition with Shop Namastay’s Aari embroidered kaftans and experience the perfect blend of history and fashion.
